Service Content
Respect customers, understand customers, continue to provide products and services beyond customer expectations, do customers forever partners. This is the service concept that we have always adhered to and advocated.
First, every step, the first thing that comes to mind is that after the customer changes from a seller's market to a buyer's market, the consumer's consumption concept has changed. Faced with a large number of goods (or services), consumers are more willing to accept good quality goods (or services). The quality here not only refers to the inherent quality of the product, but also includes a series of factors such as product packaging quality and service quality. So as far as possible to meet the needs of consumers. Should stand in the customer (or consumer) position, rather than standing in the company's position to research, design and improve services.
1. Improve the service system, strengthen pre-sale, in-sale and after-sales services, and help customers solve various problems in the use of goods in a timely manner, so that customers feel great convenience.
2. Attach great importance to customer opinions, let customers participate in decision-making, and treat customer opinions as an important part of customer satisfaction. Do everything possible to retain existing customers.
3. Establish all customer-centric mechanisms. Among them, the establishment of various institutions, the change of service process, etc., should be centered on customer needs and establish a rapid response mechanism to customer opinions.
Second, the customer is always right.
1. Customers are buyers of goods, not troublemakers;
2. Customers know their needs and hobbies best, which is exactly the information that enterprises need to collect;
Because customers have "natural consistency", the same customer quarrel is quarrel with all customers.
three elements of 3. customer satisfaction:
1. Product satisfaction: refers to the customer's satisfaction with the quality of goods.
2. Service satisfaction: refers to the customer's positive attitude towards the pre-sale, sale and after-sales service of the purchased goods. No matter how perfect the commodity is and how reasonable the price is, when it is seen in the market, it depends on the service.
Corporate image satisfaction: refers to the public's positive evaluation of the overall strength and overall impression of the enterprise.
Four, 5s concept "5S" refers to the abbreviation of the five English initials of "smile (smile), speed (speed), honesty (sincerity), dexterity (smart) and study (study)., It not only has the characteristics of the era of human nature, but also has considerable operability.
Smile: A moderate smile. The shopping guide should have a considerate heart to the customer before he can give a real smile. Smile can reflect the heart of gratitude and spiritual tolerance, smile can show cheerful, healthy and considerate.
2. Speed: refers to "quick action". It has two meanings: one is physical speed, that is, work as fast as possible and don't keep customers waiting. The second is the speed of the demonstration. The sincere actions and considerate hearts of the shopping guides will arouse customers' satisfaction, so that they don't feel that the waiting time is too long and express their vitality with quick actions, not letting customers wait is an important measure of good or bad service.
3. Sincerity: If the shopping guide has the sincerity to serve the customers with all his heart, the customers will surely realize it. Working with a sincere and non-hypocritical attitude is an important basic mentality of the shopping guide and the basic principle of dealing with people.
4. Dexterity: refers to "smart, neat and neat". In a clean way to receive customers, with dexterous, agile, elegant action to package goods, flexible and clever work attitude to obtain customer trust.
5. Research: to always learn and master commodity knowledge, study customer psychology and reception and coping skills. On weekdays, more efforts should be made to study customers' shopping psychology, sales and service skills, and more professional knowledge of commodities, which will not only improve the level of receiving customers, but also lead to better results.
Of course, we do business first to make money, but not only for money, let alone for profit.
Profit is the reward for excellent service. The process of pursuing profit is to make customers return willingly in satisfaction through the spring breeze and rain-like dedication, and give us money without complaint and gratitude.
Don't rush for quick success and make services plunder, blackmail and deception.